Logo design for Studio Flos.
Studio Flos is run by Claire Cassidy, a Sydney based ‘hand-cut paper illustrator and all-round maker of things’.
Claire’s work is full of personality, with vibrant colours, bold shapes and hand-cut typography, so we wanted the logo to reflect that playful and handcrafted energy. The eyelashes and typography can both be used as a stand-alone logo, and are intentionally designed to reflect hand-cut imperfections.